I was tasked with creating an advert for a new cocktail being launched at Genting Casinos this coming winter. A rum based cocktail with an emphasis on warm orange tones & cinnamon. This drink was described by their Food & Beverage department as ‘cold mulled wine’.

I started with the question ‘where are we’, these casinos are aesthetically luxury focussed yet with that punch of fun and liveliness thrown in. This design will be amongst the branding and visual vibe of the casinos, so what will add to this overall experience and really catch someone’s eye without being jarring.

I focussed in on the ‘winter warmer’ CTA. Genting’s branding is primarily Black & Red, I aimed to inject a splash of colour and ‘spice’ into the design. Warm tones with the pop of some fig leaves to highlight the ‘festivity’ aspect but keep focus on the drink itself.

Using my iPad to sketch out the ‘sugar’ and ‘spice’ wording roughly to then drop into Adobe Firefly AI to really get that realistic powdery effect. Lots of fun and really makes this concept pop - you can almost taste it.

Really enjoyed learning how to animate the burn-away text on this project, definitely a highlight.